We, at EIRA, are excited to announce the appointment of talented chef, restaurateur and entrepreneur, Reif Othman as our global brand ambassador.
Reif Othman is a multi-award-winning chef whose contribution has been significant in transforming the culinary scene in Dubai and across the Middle East. His innovative culinary creations gained him global recognition as one of the most internationally-acclaimed and celebrated chefs in the world.
We are proud and excited to announce our official partnership with the first edition of MICHELIN Guide Abu Dhabi 2022 which was announced earlier today. Abu Dhabi, the capital and largest Emirate of the UAE, is a melting pot of cuisines and cultures.
In November 2022, the MICHELIN Guide will unveil its first-ever restaurant selection for Abu Dhabi, so stay tuned!
We are glad to announce our participation in SIAL Paris 2022, the world’s largest food and beverage exhibition, attracting visitors from over 200 countries.
Come & meet us from 15th to 19th October 2022 at the EIRA booth Hall 5C – Aisle E – Stand 094.
The unveiling event which took place on Monday, 8 August 2022 at the new HQ office in Dubai started with a welcome speech by EIRA CEO Nils Jørgen Sehested. The opening ended with a ribbon cutting ceremony marking the HQ’s official opening with closing remarks from esteemed Minister Counsellor and Chargé d’affaires at the Embassy of Norway in UAE, Mr. Trond Glomnes Rudi.
During the opening speech by CEO Sehested, various objectives were discussed. EIRA doubling the headcount of its operations team in addition to investing greatly in production and manufacturing capabilities to meet high market standards. Moreover, to keep up with the steady industry demands, EIRA seeks to further expand around the globe including new territories in the United States, Europe, across the MENA region and Asia. Furthermore, planning to launch additional product lines and add new SKUs to current glass and PET range.
We are excited to announce our official partnership with Michelin Guide Dubai 2022.
Dubai will be the latest addition to the Michelin Guide, which currently covers 36 culinary destinations across North America, South America, Asia Pacific and Europe.
The Michelin Guide’s initial selection of award-winning restaurants will be unveiled soon, so stay tuned!
