EIRA Water Awarded Best Premium Mineral Water in Norway by Luxury Lifestyle Awards 2024

EIRA Water has been honored with the prestigious Luxury Lifestyle Award 2024 for “Best Premium Mineral Water in Norway.” This recognition is a testament to our commitment to excellence, quality, and the exceptional experience we promise with every sip.

A huge thank you to the Luxury Lifestyle Awards committee for acknowledging our efforts and to our dedicated team, whose passion and hard work have propelled us to the forefront of the industry. This award fuels our drive to continue innovating and delivering the exceptional to our customers. We also extend our gratitude to our partners, suppliers, and, most importantly, our customers, who have trusted and supported us through our journey.

The journey to this achievement has been both inspiring and challenging. It underscores our dedication to sustainability, our respect for natural resources, and our relentless pursuit of perfection. From the purity of our source to the elegance of our bottles, every aspect of EIRA Water is crafted to meet the highest standards of quality.

EIRA’s Remarkable Achievement at the Superior Taste Award

We are delighted to share that EIRA has received recognition at the esteemed Superior Taste Award, hosted by the International Taste Institute, a symbol of excellence in the food and beverage sector. This award, judged by a panel of internationally acclaimed chefs and sommeliers, signifies the highest standard in taste and quality.

EIRA Still: Awarded an exceptional 3 stars for its exquisite taste and unmatched quality.
EIRA Sparkling: Garnered a remarkable 2 stars, standing out for its refreshing and invigorating flavor.

This recognition is more than just an award; it’s a validation of our unwavering commitment to excellence. At EIRA, we believe in creating products that not only refresh but also provide a delightful sensory experience.

Introducing EIRA’s 1L Glass

The world of hospitality is ever-evolving, shaped by the distinctive tastes and preferences of its guests. From renowned dining venues to iconic hotels, EIRA has consistently stayed accustomed to the needs of this dynamic sector.

We are thrilled to announce the introduction of our 1L glass bottle, now available in both still and sparkling. Tailored to offer a distinguished presence across diverse dining environments, this new addition emphasizes our commitment to meeting the demands of our esteemed customers.

While we’re excited about this new offering and its potential to cater to evolving needs, we remain steadfast in our dedication to our classic range, including our timeless 400ml and 700ml bottles.

EIRA: Proud Partner of the Region’s First MICHELIN Guide Food Festival in Louvre Abu Dhabi Park

We are thrilled to share that EIRA Water is the Official Partner for the region’s first-ever MICHELIN Guide Food Festival in Abu Dhabi this December! The festival will feature impressive local and international Michelin-starred chefs, culinary masterclasses, and a series of gourmet tasting menus showcasing the finest global cuisines.

As a brand committed to purity and excellence, we find a perfect synergy with the MICHELIN-starred chefs and their dedication to culinary mastery. Our presence at this prestigious event will not only allow us to showcase our finely sourced water but also to align with the best in the gastronomy world.

Hydration plays a subtle yet important role in fine dining. It cleanses the palate and prepares the taste buds for a harmonious symphony of flavors. At EIRA Water, we understand the artistry involved in creating dishes that are as delightful to the palate as they are to the eye – which is why we are excited to bring our pure, refreshing water to the tables of this extraordinary festival.

Get ready to elevate your festival experience with us.

EIRA Water Receives Significant Subsidy!

We are thrilled to announce that EIRA Water has been granted a substantial subsidy of 900,000 kroner! This acknowledgment and financial support come as part of a meticulous selection process, highlighting the commitment and innovative strides EIRA is taking in the water industry.

This subsidy has been given to us as we continue to create so many new jobs, fostering employment and contributing to the economic development of our community. It will catalyze our plans, enabling the expansion of our state-of-the-art factory in Eresfjord. This expansion is not just a win for EIRA Water but also signifies progress in sustainable water production.

Stay tuned for more updates as we leverage this opportunity to intensify our positive impact in the water industry.

From a Drop to a Global Impact

In 2007, a vision was born. A vision to redefine the way the hospitality industry perceives and serves water. Today, that vision has cascaded across the globe, making EIRA an esteemed choice in diverse markets, spanning from the US to Asia, Europe, and the Middle East.

Our journey has been nothing short of transformative. We’ve now embarked on global partnerships that have not only expanded our reach but have also deepened our understanding of the unique needs of the world’s finest restaurants and hotels. We’ve signed deals with some of the most prestigious establishments globally, and today, we proudly call them our partners.

And now, we’re thrilled to share that we’re expanding our presence to Japan, Philippines, Indonesia, Lebanon, Mexico, and Canada continuing our commitment to redefine the way the world enjoys water.

EIRA: A Seal of Culinary Excellence

In the journey of fine dining, every note, every flavor, every detail blends to create an experience that stays in memory. Among these details, one stands out, not for its loudness, but for its purity: water.

Why do the world’s top restaurants choose EIRA?

Taste: With its low minerality, super low TDS, and unparalleled purity, EIRA is perfected by nature to be a subtle companion to gourmet dishes. It ensures that flavors are accentuated, not overshadowed.

Sophistication: Our elegantly designed bottles not only serve water but also add to the aesthetic of fine dining tables.

Reliability: Consistency is key in fine dining. With EIRA, restaurants know they’re serving the best with every pour.

When you spot EIRA at a restaurant, it’s more than just a water choice. It’s a seal of culinary excellence.

EIRA Water’s Commitment to Sustainability: Pioneering Changes for a Greener Future

Sustainability isn’t just a buzzword; for many, it’s a call to action. At EIRA Water, it’s an integral part of our ethos. As global conversations turn towards preserving the environment, we’re excited to unveil a series of initiatives that place us at the forefront of sustainable innovation in the water industry.

1. Recycling Glass Scrap: Closing the Loop
Waste reduction is an immediate concern in manufacturing. We’ve risen to the challenge by ensuring all glass scrap produced at our factory is recycled. By closing the loop, we’re not only reducing waste but also conserving resources and minimizing our environmental footprint. This step reaffirms our commitment to a circular economy, where materials are reused and recycled.

2. Embracing Aluminum: A Glimpse into 2024
Anticipating shifts in industry and consumer preferences, we’re excited to announce the launch of an Aluminum Range of our water in mid-2024. Aluminum, being lightweight and highly recyclable, is a fantastic alternative to traditional packaging. Its introduction into our range underscores our dedication to finding innovative, sustainable solutions that meet our customers’ evolving needs.

3. Lighter Glass, Greater Savings: Technological Innovations for a Sustainable Impact
Utilizing the advanced NNPB technology, we’ve managed to produce glass bottles that are 20% lighter than before. While this might seem like a small tweak, its implications are profound. This change translates into thousands of tons of glass saved annually. Fewer raw materials mean decreased energy consumption during production, reduced emissions, and an overall lighter carbon footprint.

4. Future-Ready Factory
We are in the process of building a state-of-the-art factory, set to be operational in the first half of 2024. More than just a production facility, it represents our unwavering commitment to sustainability. This facility will be powered 100% by hydroelectricity, a zero-emissions source of energy. Such a significant shift towards sustainable energy consumption underscores our dedication to preserving our water source and retaining its uniquely pristine qualities.

5. Drawing Inspiration from Norway’s Green Landscape
Norway serves as a beacon of sustainability, and we take immense pride in being part of this eco-conscious community. The nation’s approach to recycling is exemplary, with virtually everything being recycled and repurposed. The predominantly clean energy landscape, with a strong emphasis on hydroelectric and wind power, sets a global standard. Furthermore, waste management in Norway is methodical and efficient, ensuring minimal environmental impact. Our operations in such a setting reflect our pledge to adopt and promote the best practices in sustainability.

The Path Forward
At EIRA Water, sustainability is not an afterthought—it’s at the heart of our operations. We believe that by integrating these green initiatives into our business model, we’re not only fulfilling our responsibility towards the environment but also paving the way for other businesses to follow suit.

We are actively delving into other innovative packaging solutions, ensuring that our packaging not only meets but exceeds global environmental standards. Our team is tirelessly working on supply chain improvements, aiming to reduce our carbon footprint at every stage of production and distribution. Furthermore, to offer our customers an even wider range of sustainable choices, we are maximizing our glass range by introducing more formats.

EIRA Water, Partner of the Norwegian National Chef Team

Chef national team

Proudly standing as the sponsor of the Norwegian National Chef Team, we’ve seen them draw an amazing parkour in the international scene. Their newest addition was winning Silver and Bronze in the Culinary World Cup 2022 in Luxembourg. The team received category Gold for their delicious delivery in the senior Chef’s Table with a score above 90 points, ranking in the top 3.

The Norwegian Chef’s talented national team with EIRA Water’s support and involvement, promises success as they take over their next competition, and then the culinary world.

EIRA Water continues to support chefs and culinary arts in Norway and around the world.

EIRA Water Opens its HQ in Dubai, UAE

The unveiling event which took place on Monday, 8 August 2022 at the new HQ office in Dubai started with a welcome speech by EIRA CEO Nils Jørgen Sehested. The opening ended with a ribbon cutting ceremony marking the HQ’s official opening with closing remarks from esteemed Minister Counsellor and Chargé d’affaires at the Embassy of Norway in UAE, Mr. Trond Glomnes Rudi.

During the opening speech by CEO Sehested, various objectives were discussed. EIRA doubling the headcount of its operations team in addition to investing greatly in production and manufacturing capabilities to meet high market standards. Moreover, to keep up with the steady industry demands, EIRA seeks to further expand around the globe including new territories in the United States, Europe, across the MENA region and Asia. Furthermore, planning to launch additional product lines and add new SKUs to current glass and PET range.