EIRA emerges as a captivating embodiment of ancestral heritage, symbolized by our monogram crafted from ancient Nordic letters.

EIRA emerges as a captivating embodiment of ancestral heritage, symbolized by our monogram crafted from ancient Nordic letters.

THE
TEAM

A MESSAGE FROM OUR CEO

From our home in Norway’s pristine fjords, EIRA was founded with a simple vision: to bottle the untouched essence of Norwegian nature and share it with the world. While EIRA has grown into a global premium water brand, our roots remain unchanged. Our water is bottled from the same crystal-clear source in Eresfjord, naturally filtered through ancient quartz and granite, resulting in ultra-low TDS and a smooth, crisp taste. At heart, we remain a Norwegian company built on respect for our source and a passion for purity.

This focus has driven EIRA’s evolution from a local treasure into an international presence across iconic hospitality destinations in the Middle East, Asia, Europe, and the United States. With the recent opening of our new state-of-the-art facility in Eresfjord, our combined capacity of up to 1 million bottles per day, allows us to meet growing global demand without compromising quality. Strategic partnerships with leading hospitality groups and distributors ensure a consistent, reliable supply wherever EIRA is served.

EIRA’s quality has also been recognized through international awards, including being named Best Natural Still Water at the Global Water Drinks Awards for two consecutive years in 2024 and 2025, as well as inclusion in the Top 100 Gourmet Foods & Drinks of the World. In parallel, EIRA has built strong collaborations within the global gastronomy ecosystem, including working alongside The MICHELIN Guide across selected markets, further reinforcing our presence at the world’s leading hospitality tables.

As we grow, we remain committed to responsible expansion. Our Norwegian facility operates on 100% renewable hydropower, with zero-waste production. We prioritize sea freight, local sourcing, and recyclable packaging, ensuring our environmental responsibility matches our standards of quality.

Looking ahead, we will continue expanding guided by the same principles that define EIRA: uncompromising quality, innovation, and respect for nature. On behalf of our entire team, thank you for your trust and partnership. We look forward to continuing this journey together and bringing Norwegian purity to the world’s finest tables.

Sincerely,
Nils Jørgen Sehested
CEO, EIRA Water.

VALUES & MISSION

EIRA Water, deeply rooted in Norwegian heritage, reflects the purity and essence of nature in every bottle. Our mission is to offer unfiltered, low TDS mineral water, perfected by nature and celebrated by connoisseurs worldwide. Our vision and values are grounded in sustainability, technological innovation, and a commitment to ultra-premium quality.

CRAFTING EXCELLENCE ONE DROP AT A TIME

At EIRA, our strength lies in the diversity and talent of our team. Each member, with their unique blend of expertise, creativity, and dedication, contributes to the essence of what makes EIRA more than just a brand – it’s a testament to excellence and commitment. We must collaborate to restore nature’s balance and preserve its benefits amidst a changing world.

THE SALES MANAGEMENT

AMBASSADORS OF EXCELLENCE

EIRA’s dynamic sales team is the force behind our global presence. Their unparalleled skills in establishing connections with luxury hotels, restaurants, and beach clubs have made EIRA a symbol of sophistication worldwide. Their understanding of diverse market needs and ability to communicate EIRA’s values have been key to our brand’s international acclaim.

HALA JABER

International Sales &
Marketing Director

Balraj Mehta

International Sales & Procurement Director | APAC & Africa

Thomas Hansen

Sales Director
Europe

Kristian Jensen

Sales Director
Southeast Asia

Mirona Rotaru

Regional Sales Manager
Middle East

Tarell Mills

Regional Sales Manager
Southeast, USA (Miami)

Saimir Zhuta

Regional Sales Manager
Northeast, USA

PRITI PATEL

Regional Sales Manager
Southeast, USA

Anant AlagappA

Sales & Operations
Planning Manager

THE MARKETING MANAGEMENT

THE BRAND BUILDERS

Our Marketing Team are the storytellers who bring the EIRA brand to life. Their creative strategies and compelling narratives have successfully positioned EIRA in luxury markets around the globe. From crafting engaging campaigns to forging meaningful connections with our audience, their work is integral to building the prestigious image of EIRA.

JAD ASSAD

Global Marketing Director

Dickerson Trozado

Training Manager

THE OPERATION TEAM

MASTERS OF CRAFTSMANSHIP

The heart of EIRA’s purity and quality lies with our operations Team. These skilled artisans ensure that every bottle of EIRA water captures the pristine essence of Norway’s natural landscapes. Their meticulous attention to detail in the bottling process, coupled with a commitment to sustainable practices, ensures that EIRA remains synonymous with purity and quality.

Roy Andreassen

General Manager
Norway

Phillip Koundakjian

International Supply Chain & Logistics Manager

Anders Angvik

Senior Manager
Maintenance

Igor Soldo

Q&A Manager

Per Anders Krogset

Senior Manager
Production

THE ADMINISTRATION

THE ORGANIZATIONAL PILLARS

The Administrative Team is the backbone of EIRA. Their seamless coordination and unwavering support in all aspects of operations keep the company running smoothly. From managing finances to overseeing day-to-day logistics, their efficiency and dedication are pivotal in upholding the high standards of EIRA.

Grete Morewood

Senior Manager
Administration & Logistics

Linda Hoem Vassli

Administration Assistant

Charisse Loyola

Admin Manager

Discover more about our team's unique stories, professional insights, and personal journeys.

Connect with us on LinkedIn to see how they’re shaping the future of hydration and embracing the ethos of EIRA.

EIRAWATER

DIVERSITY & INCLUSION

At EIRA Water, we embrace diversity and strive for inclusion at every level. Our team, rich in different cultures and perspectives, mirrors the global community we serve. We’re committed to creating an environment where everyone’s voice is valued and where we all can thrive.