EIRA: A Seal of Culinary Excellence

In the journey of fine dining, every note, every flavor, every detail blends to create an experience that stays in memory. Among these details, one stands out, not for its loudness, but for its purity: water.

Why do the world’s top restaurants choose EIRA?

Taste: With its low minerality, super low TDS, and unparalleled purity, EIRA is perfected by nature to be a subtle companion to gourmet dishes. It ensures that flavors are accentuated, not overshadowed.

Sophistication: Our elegantly designed bottles not only serve water but also add to the aesthetic of fine dining tables.

Reliability: Consistency is key in fine dining. With EIRA, restaurants know they’re serving the best with every pour.

When you spot EIRA at a restaurant, it’s more than just a water choice. It’s a seal of culinary excellence.

EIRA Water’s Commitment to Sustainability: Pioneering Changes for a Greener Future

Sustainability isn’t just a buzzword; for many, it’s a call to action. At EIRA Water, it’s an integral part of our ethos. As global conversations turn towards preserving the environment, we’re excited to unveil a series of initiatives that place us at the forefront of sustainable innovation in the water industry.

1. Recycling Glass Scrap: Closing the Loop
Waste reduction is an immediate concern in manufacturing. We’ve risen to the challenge by ensuring all glass scrap produced at our factory is recycled. By closing the loop, we’re not only reducing waste but also conserving resources and minimizing our environmental footprint. This step reaffirms our commitment to a circular economy, where materials are reused and recycled.

2. Embracing Aluminum: A Glimpse into 2024
Anticipating shifts in industry and consumer preferences, we’re excited to announce the launch of an Aluminum Range of our water in mid-2024. Aluminum, being lightweight and highly recyclable, is a fantastic alternative to traditional packaging. Its introduction into our range underscores our dedication to finding innovative, sustainable solutions that meet our customers’ evolving needs.

3. Lighter Glass, Greater Savings: Technological Innovations for a Sustainable Impact
Utilizing the advanced NNPB technology, we’ve managed to produce glass bottles that are 20% lighter than before. While this might seem like a small tweak, its implications are profound. This change translates into thousands of tons of glass saved annually. Fewer raw materials mean decreased energy consumption during production, reduced emissions, and an overall lighter carbon footprint.

4. Future-Ready Factory
We are in the process of building a state-of-the-art factory, set to be operational in the first half of 2024. More than just a production facility, it represents our unwavering commitment to sustainability. This facility will be powered 100% by hydroelectricity, a zero-emissions source of energy. Such a significant shift towards sustainable energy consumption underscores our dedication to preserving our water source and retaining its uniquely pristine qualities.

5. Drawing Inspiration from Norway’s Green Landscape
Norway serves as a beacon of sustainability, and we take immense pride in being part of this eco-conscious community. The nation’s approach to recycling is exemplary, with virtually everything being recycled and repurposed. The predominantly clean energy landscape, with a strong emphasis on hydroelectric and wind power, sets a global standard. Furthermore, waste management in Norway is methodical and efficient, ensuring minimal environmental impact. Our operations in such a setting reflect our pledge to adopt and promote the best practices in sustainability.

The Path Forward
At EIRA Water, sustainability is not an afterthought—it’s at the heart of our operations. We believe that by integrating these green initiatives into our business model, we’re not only fulfilling our responsibility towards the environment but also paving the way for other businesses to follow suit.

We are actively delving into other innovative packaging solutions, ensuring that our packaging not only meets but exceeds global environmental standards. Our team is tirelessly working on supply chain improvements, aiming to reduce our carbon footprint at every stage of production and distribution. Furthermore, to offer our customers an even wider range of sustainable choices, we are maximizing our glass range by introducing more formats.

EIRA Water, Partner of the Norwegian National Chef Team

Chef national team

Proudly standing as the sponsor of the Norwegian National Chef Team, we’ve seen them draw an amazing parkour in the international scene. Their newest addition was winning Silver and Bronze in the Culinary World Cup 2022 in Luxembourg. The team received category Gold for their delicious delivery in the senior Chef’s Table with a score above 90 points, ranking in the top 3.

The Norwegian Chef’s talented national team with EIRA Water’s support and involvement, promises success as they take over their next competition, and then the culinary world.

EIRA Water continues to support chefs and culinary arts in Norway and around the world.

EIRA Water Appoints Multi-Award Winning Chef Reif Othman As “EIRA Water Global Brand Ambassador”

We, at EIRA, are excited to announce the appointment of talented chef, restaurateur and entrepreneur, Reif Othman as our global brand ambassador.

Reif Othman is a multi-award-winning chef whose contribution has been significant in transforming the culinary scene in Dubai and across the Middle East. His innovative culinary creations gained him global recognition as one of the most internationally-acclaimed and celebrated chefs in the world.

EIRA Water Opens its HQ in Dubai, UAE

The unveiling event which took place on Monday, 8 August 2022 at the new HQ office in Dubai started with a welcome speech by EIRA CEO Nils Jørgen Sehested. The opening ended with a ribbon cutting ceremony marking the HQ’s official opening with closing remarks from esteemed Minister Counsellor and Chargé d’affaires at the Embassy of Norway in UAE, Mr. Trond Glomnes Rudi.

During the opening speech by CEO Sehested, various objectives were discussed. EIRA doubling the headcount of its operations team in addition to investing greatly in production and manufacturing capabilities to meet high market standards. Moreover, to keep up with the steady industry demands, EIRA seeks to further expand around the globe including new territories in the United States, Europe, across the MENA region and Asia. Furthermore, planning to launch additional product lines and add new SKUs to current glass and PET range.